5 Cosas que las Marcas Pueden Hacer para Aumentar su Credibilidad

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5 Cosas que las Marcas Pueden Hacer para Aumentar su Credibilidad

Javier G

La credibilidad de la marca es crucial si quieres destacar frente a tu competencia y construir una base de clientes sólida. Después de todo, los clientes confían en las marcas más que nunca.

Por eso, cubriremos los pasos más importantes que puedes seguir para aumentar la credibilidad de tu marca: desde contenido UGC e influencers hasta reseñas, servicio al cliente y una voz de marca consistente.

Descubre cómo implementar estas tácticas y construir una confianza a la que tus clientes seguirán regresando.



1. Aprovecha el Contenido UGC

Ya no es un secreto que el user-generated content ayuda a construir confianza y autenticidad, y aumenta las conversiones. Agrega videos y fotos UGC a tus campañas publicitarias pagadas, sitio web y canales de redes sociales para incrementar la credibilidad de tu marca.

Trabaja con UGC creator españa para mostrar tus productos y servicios; deja que creen videos de unboxing, testimonios, videos instructivos, fotos de estilo de vida y más. Diferentes tipos de fotos y videos UGC te permiten conectar con una audiencia más amplia y expandir tu alcance a clientes potenciales.

El contenido generado por el usuario construye confianza, ofrece prueba social y crea una comunidad más fuerte alrededor de tu marca. Además, hace que tu marca sea más cercana y confiable.

Para aprovechar al máximo tu UGC contenido, realiza campañas pagadas con anuncios en video. Utiliza diferentes creativos publicitarios para conectar con todos los segmentos de tu audiencia y llegar a nuevos clientes. Prueba tus creativos publicitarios hasta encontrar los que funcionen mejor para tus objetivos de marketing.

2. Proporciona un Servicio al Cliente Transparente y Confiable

Te sorprendería saber que un servicio al cliente confiable y transparente no es tan sencillo para muchas marcas como podrías pensar. Al establecer precisamente eso, posicionas tu marca como accesible, receptiva y servicial. Esto es esencial para construir confianza y lealtad.

Cuando tus clientes están satisfechos y sienten que son escuchados, demuestra que valoras y respetas sus necesidades.

Asegúrate de capacitar a tus equipos de servicio al cliente para que sean conocedores, amables y rápidos en resolver cualquier problema que puedan tener tus clientes. Proporciona múltiples opciones de contacto, como chat, correo electrónico y teléfono, para facilitar que los clientes se comuniquen contigo. Una sección de preguntas frecuentes (FAQ) en tu sitio web también puede ser de gran ayuda cuando se trata de responder eficientemente a consultas comunes.

3. Muestra Reseñas y Testimonios de Clientes

El contenido generado por el usuario es una forma de obtener conversiones, conocimiento y confianza de tus clientes. Pero no olvides sus reseñas y testimonios. Muéstralos en tu sitio web, en tus canales de redes sociales orgánicas y en otros materiales de marketing para ofrecer más prueba social y conectar aún más con tus clientes existentes.

Recoge reseñas de varias plataformas y selecciónalas para mostrarlas en tu sitio web. Integra widgets de reseñas para mantener este contenido dinámico y actualizado, anima a los usuarios a compartir y comentar sobre tu producto o servicio en los canales de redes sociales, y realiza concursos de hashtags y sorteos para obtener más exposición orgánica.

4. Colabora con Influencers

Los influencers son otra opción cuando se trata de aumentar la credibilidad de tu marca, pero esta es también la estrategia donde necesitas prestar un poco más de atención.

Es importante que te asocies con influencers reputados que estén alineados con los valores de tu marca, que estén comprometidos con sus propios valores y tengan una fuerte conexión con sus seguidores. Desafortunadamente, elegir al influencer incorrecto, uno que no sea relevante para tu marca y nicho, probablemente no dará los resultados deseados e incluso podría perjudicar la reputación de tu marca.

Aun así, colaborar con influencers es una excelente manera de ampliar tu alcance y presentar tu marca a nuevas audiencias. Investiga e identifica influencers que sean más relevantes para tu marca y tu público objetivo. Negocia colaboraciones que aseguren la creación de contenido genuino y de alta calidad.

5. Mantén una Voz e Imagen de Marca Consistente

Para construir una identidad de marca reconocible y creíble que los usuarios confíen, asegúrate de mantener la consistencia en lo que respecta al mensaje, los elementos visuales y el tono de la marca.

Una voz e imagen de marca consistentemente hacen que tu marca sea más memorable y ayuda a establecer una fuerte identidad de marca en la que los clientes puedan confiar.

Desarrolla un libro de marca con pautas que cubran tu mensaje, elementos visuales y tono. Utiliza colores, logotipos y elementos de diseño consistentes en todas las plataformas. Alinea tu contenido con los valores y la misión de tu marca para asegurar una fuerte presencia de marca.

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    Total: 1,24€ /1 ud

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    1,09€/ud (más IVA)

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    Total: 97,63€ /1 ud

    97,63€/ud (más IVA)

    80,68€
    80,68€/ud
    $product.price = 97.63 . $precio = 80.68 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 80.68
    10
    2 unidades
    ¡Ahorra un 5.02%!
    153,26€
    76,63€/ud
    11
    3 unidades
    ¡Ahorra un 8.04%!
    222,57€
    74,19€/ud
    12
    4 unidades
    ¡Ahorra un 11.39%!
    285,96€
    71,49€/ud
    Original. Blanco.
    desde 71,49€ + IVA
    71,49€
    Añadir al carrito Más
  • {"id_product":"453","id_supplier":"0","id_manufacturer":"3","id_category_default":"1919","id_shop_default":"1","id_tax_rules_group":"5","on_sale":"1","online_only":"0","ean13":"8423473827387","upc":"","ecotax":0,"quantity":177,"minimal_quantity":"1","price":1.81,"wholesale_price":"0.334000","unity":"","unit_price_ratio":"0.000000","additional_shipping_cost":"0.00","reference":"15437","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.073600","out_of_stock":"2","quantity_discount":"0","customizable":"0","uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"1","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","cache_default_attribute":"0","date_add":"2016-12-19 21:37:57","date_upd":"2024-06-15 10:20:50","advanced_stock_management":"0","pack_stock_type":"3","tarifa_roja":"1.063","fecha_almacen_mal":"0","fecha_almacen_gua":"0","fecha_importacion":"2020-08-06 00:05:04","was_imported":"csv","partnumber":"CM03","range_1":"1","range_2":"5","range_3":"10","range_4":"20","multiplier_1":"4.442856","multiplier_2":"4.376112","multiplier_3":"4.34274","multiplier_4":"4.2315","multiplier_colegios":"1.5","umv":"10","simple_store":"2","multiplier_colegios2":"1.6","id_shop":"1","number_sales":"0","id_lang":"1","description":"<p>Cartulina para carteler\u00eda y manualidades de la marca Liderpapel. 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    Total: 1,81€ /1 ud

    1,81€/ud (más IVA)

    1,49€
    1,49€/ud
    $product.price = 1.81 . $precio = 1.49 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 1.49
    14
    5 unidades
    ¡Ahorra un 1.34%!
    7,35€
    1,47€/ud
    15
    10 unidades
    ¡Ahorra un 2.01%!
    14,60€
    1,46€/ud
    16
    20 unidades
    ¡Ahorra un 4.7%!
    28,40€
    1,42€/ud
    Si quieres una caja, compra 10 unidades o múltiplos.
    500 x 650 mm
    desde 1,42€ + IVA
    1,42€
    Añadir al carrito Más
  • {"id_product":"454","id_supplier":"0","id_manufacturer":"3","id_category_default":"1919","id_shop_default":"1","id_tax_rules_group":"5","on_sale":"1","online_only":"0","ean13":"8423473827400","upc":"","ecotax":0,"quantity":1292,"minimal_quantity":"1","price":1.81,"wholesale_price":"0.334000","unity":"","unit_price_ratio":"0.000000","additional_shipping_cost":"0.00","reference":"15438","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.073600","out_of_stock":"2","quantity_discount":"0","customizable":"0","uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"1","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","cache_default_attribute":"0","date_add":"2016-12-19 21:37:57","date_upd":"2024-06-15 10:20:50","advanced_stock_management":"0","pack_stock_type":"3","tarifa_roja":"1.054","fecha_almacen_mal":"0","fecha_almacen_gua":"0","fecha_importacion":"2020-08-06 00:05:04","was_imported":"csv","partnumber":"CM04","range_1":"1","range_2":"5","range_3":"10","range_4":"20","multiplier_1":"4.442856","multiplier_2":"4.376112","multiplier_3":"4.34274","multiplier_4":"4.2315","multiplier_colegios":"1.5","umv":"10","simple_store":"2","multiplier_colegios2":"1.6","id_shop":"1","number_sales":"0","id_lang":"1","description":"<p>Cartulina para carteler\u00eda y manualidades de la marca Liderpapel. 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    Total: 1,81€ /1 ud

    1,81€/ud (más IVA)

    1,49€
    1,49€/ud
    $product.price = 1.81 . $precio = 1.49 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 1.49
    18
    5 unidades
    ¡Ahorra un 1.34%!
    7,35€
    1,47€/ud
    19
    10 unidades
    ¡Ahorra un 2.01%!
    14,60€
    1,46€/ud
    20
    20 unidades
    ¡Ahorra un 4.7%!
    28,40€
    1,42€/ud
    Si quieres una caja, compra 10 unidades o múltiplos.
    500 x 650 mm
    desde 1,42€ + IVA
    1,42€
    Añadir al carrito Más
  • {"id_product":"455","id_supplier":"0","id_manufacturer":"3","id_category_default":"1919","id_shop_default":"1","id_tax_rules_group":"5","on_sale":"1","online_only":"0","ean13":"8423473827424","upc":"","ecotax":0,"quantity":2113,"minimal_quantity":"1","price":1.81,"wholesale_price":"0.334000","unity":"","unit_price_ratio":"0.000000","additional_shipping_cost":"0.00","reference":"16216","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"0.073600","out_of_stock":"2","quantity_discount":"0","customizable":"0","uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"1","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","cache_default_attribute":"0","date_add":"2016-12-19 21:37:57","date_upd":"2024-06-15 10:20:59","advanced_stock_management":"0","pack_stock_type":"3","tarifa_roja":"1.054","fecha_almacen_mal":"0","fecha_almacen_gua":"0","fecha_importacion":"2020-08-06 00:05:28","was_imported":"csv","partnumber":"CM05","range_1":"1","range_2":"5","range_3":"10","range_4":"20","multiplier_1":"4.442856","multiplier_2":"4.376112","multiplier_3":"4.34274","multiplier_4":"4.2315","multiplier_colegios":"1.5","umv":"10","simple_store":"2","multiplier_colegios2":"1.6","id_shop":"1","number_sales":"0","id_lang":"1","description":"<p>Cartulina para carteler\u00eda y manualidades de la marca Liderpapel. 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    Total: 1,81€ /1 ud

    1,81€/ud (más IVA)

    1,49€
    1,49€/ud
    $product.price = 1.81 . $precio = 1.49 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 1.49
    22
    5 unidades
    ¡Ahorra un 1.34%!
    7,35€
    1,47€/ud
    23
    10 unidades
    ¡Ahorra un 2.01%!
    14,60€
    1,46€/ud
    24
    20 unidades
    ¡Ahorra un 4.7%!
    28,40€
    1,42€/ud
    Si quieres una caja, compra 10 unidades o múltiplos.
    500 x 650 mm.
    desde 1,42€ + IVA
    1,42€
    Añadir al carrito Más
  • {"id_product":"456","id_supplier":"0","id_manufacturer":"18","id_category_default":"1933","id_shop_default":"1","id_tax_rules_group":"5","on_sale":"1","online_only":"0","ean13":"8423614138006","upc":"","ecotax":0,"quantity":45,"minimal_quantity":"1","price":154.86,"wholesale_price":"51.520000","unity":"","unit_price_ratio":"0.000000","additional_shipping_cost":"0.00","reference":"16797","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"19.350000","out_of_stock":"2","quantity_discount":"0","customizable":"0","uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"1","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","cache_default_attribute":"0","date_add":"2016-12-19 21:37:57","date_upd":"2024-06-15 10:21:07","advanced_stock_management":"0","pack_stock_type":"3","tarifa_roja":"0","fecha_almacen_mal":"0","fecha_almacen_gua":"0","fecha_importacion":"2020-08-06 00:05:28","was_imported":"old","partnumber":"1381012","range_1":"1","range_2":"2","range_3":"3","range_4":"4","multiplier_1":"2.4839284992","multiplier_2":"2.3591038704","multiplier_3":"2.2841370096","multiplier_4":"2.2007604048","multiplier_colegios":"1.34","umv":"1","simple_store":"2","multiplier_colegios2":"1.5","id_shop":"1","number_sales":"0","id_lang":"1","description":"<p>Papel continuo para listados de ordenador. Calidad offset - 70 g\/m2. 380 mm x 11\u201d. Copias: Original.Blanco.2500 hojas<\/p>","description_short":"<p>Original. Blanco.<\/p>","link_rewrite":"papel-continuo-offset-16797","meta_description":"Papel continuo Offset. Entrega en 48 horas. 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    Total: 154,86€ /1 ud

    154,86€/ud (más IVA)

    127,98€
    127,98€/ud
    $product.price = 154.86 . $precio = 127.98 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 127.98
    26
    2 unidades
    ¡Ahorra un 5.02%!
    243,10€
    121,55€/ud
    27
    3 unidades
    ¡Ahorra un 8.05%!
    353,04€
    117,68€/ud
    28
    4 unidades
    ¡Ahorra un 11.4%!
    453,56€
    113,39€/ud
    Original. Blanco.
    desde 113,39€ + IVA
    113,39€
    Añadir al carrito Más
  • {"id_product":"457","id_supplier":"0","id_manufacturer":"18","id_category_default":"1933","id_shop_default":"1","id_tax_rules_group":"5","on_sale":"1","online_only":"0","ean13":"8423614740018","upc":"","ecotax":0,"quantity":12,"minimal_quantity":"1","price":94.13,"wholesale_price":"31.360000","unity":"","unit_price_ratio":"0.000000","additional_shipping_cost":"0.00","reference":"17066","supplier_reference":"","location":"","width":"0.000000","height":"0.000000","depth":"0.000000","weight":"11.300000","out_of_stock":"2","quantity_discount":"0","customizable":"0","uploadable_files":"0","text_fields":"0","active":"1","redirect_type":"404","id_product_redirected":"0","available_for_order":"1","available_date":"0000-00-00","condition":"new","show_price":"1","indexed":"1","visibility":"both","cache_is_pack":"0","cache_has_attachments":"0","is_virtual":"0","cache_default_attribute":"0","date_add":"2016-12-19 21:37:57","date_upd":"2024-06-15 10:21:11","advanced_stock_management":"0","pack_stock_type":"3","tarifa_roja":"0","fecha_almacen_mal":"0","fecha_almacen_gua":"0","fecha_importacion":"2020-08-06 00:05:28","was_imported":"csv","partnumber":"1241112","range_1":"1","range_2":"2","range_3":"3","range_4":"4","multiplier_1":"2.4805","multiplier_2":"2.3591038704","multiplier_3":"2.2841370096","multiplier_4":"2.2007604048","multiplier_colegios":"1.34","umv":"1","simple_store":"2","multiplier_colegios2":"1.5","id_shop":"1","number_sales":"0","id_lang":"1","description":"<p>Papel continuo para listados de ordenador. 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    Total: 94,13€ /1 ud

    94,13€/ud (más IVA)

    77,79€
    77,79€/ud
    $product.price = 94.13 . $precio = 77.79 . $product.minimal_quantity = 1 . $minimal_quantity = 1 . $precio_pack = 77.79
    30
    2 unidades
    ¡Ahorra un 4.88%!
    147,98€
    73,99€/ud
    31
    3 unidades
    ¡Ahorra un 7.91%!
    214,92€
    71,64€/ud
    32
    4 unidades
    ¡Ahorra un 11.27%!
    276,08€
    69,02€/ud
    Original. Pautado.
    desde 69,02€ + IVA
    69,02€
    Añadir al carrito Más

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